cross-posted from: https://lemmy.zip/post/46045941

“We need a reality check. Otherwise we are heading at full speed against a wall,” Mercedes chief executive Ola Kaellenius told the Handelsblatt business daily of the 2035 goal, adding that Europe’s car market could “collapse” if it goes ahead.

  • GenosseFlosse@feddit.org
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    24 days ago

    The European car market won’t collapse, people will just switch to Chinese EVs who are cheaper to buy and run and have better options. I think this CEO just overestimates the value and brand appeal of his company. Especially young people associate Mercedes with an old people car.

    • BigShammy80@feddit.org
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      23 days ago

      Because only old people have the money to buy them… german car’s are WAY too expensive.

      I buy an asian car with all extras for the price of a german base model, with nothing extra.

    • arc99@lemmy.world
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      23 days ago

      I think most people associate Mercedes with “expensive” and their electric offerings are even more so. And they’re not particularly good EVs either cited for problems with reliability. I think that’s the real issue for the brand. The value proposition isn’t there, not even for people looking for a luxury car.