Severus_Snape@lemmy.world to Europe@feddit.orgEnglish · 5 days ago

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

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Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

Severus_Snape@lemmy.world to Europe@feddit.orgEnglish · 5 days ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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Koker being the German word for Coker, which is a thermal cracker unit in an oil refinery.

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