That’s too black to be coffee.

An average day at work.

Is this what Steely Dan were talking about, “Shine up the battle apple” ?

Several holes big enough for, I’m gonna assume his name is Marley, to escape thru.

It’s probably no use replacing values that are already in window.dataLayer. they will already have been reported. But you can take a look in there across several sites to see if you can find common ways those segments are reported, then just spam that on every site.

https://support.google.com/analytics/answer/12799087

Actually that link is not so useful on its own, that one is more about setting up gtm on your website.

So into gtm you generally push data as key-value pairs. As for they keys, websites have freedom to use anything they like, and integrate with other companies who would ask for any keys THEY want, but you can probably make some pretty good guesses. As for the values, there is a standardised list/taxonomy of “audience segment id” codes provided by the IAB. They probably have one for cheese.

A little less subtlety than the classics.