I mean, as a European: have you visited the US and noticed that they don’t even include tax within the price (meaning you’ll pay more at checkout since that’s where it only appears)? It’s ridiculous, most countries include VAT within the price of their goods and services but. At least within the EU, VAT is included within the price making it final without any arithmetic.
I think it’s illegal in Europe to list prices excluding VAT, I know for sure it is in my home country Denmark, that makes it much simpler as a customer in Europe than in USA.
USA is a country of lawlessness, and lack of consumer protection, where sellers are allowed many “tricks” that are illegal in EU, it’s not just the VAT, but also misleading labeling and marketing.
The amount of pharmaceutical ads are crazy when I’ve visited the US, sometimes with bogus claims. Their ad campaigns for pretty much everything is over the top since they’re using aggressive tactics.
Exactly, something that isn’t even legal to advertise in EU, is aggressively advertised with misleading claims.
And poisionous products to enhance taste and addiction.
Never been to the US but I’ve worked with software where tax had to be set up per country. The US was something else. It’s different per state, area, city. Weird taxes like “we’re gonna build a new stadium tax”. I really wonder how people work with that in real life. Do you go to the register, have it scanned and then decide if the price is worth it?
As an American, visiting the EU confused me so much because I expected the taxes to be confusing since I saw VAT (acronym not used here) everywhere. In US Tax varies on sales items from place to place but is consistent enough if you aren’t moving around that you learn the general average of tax added. It is annoying but you do see the total before you pay. It’s not completely blind. Just anti-consumer probably sold to my grandparents as pro-business
I have visited the US and yes, it is the stupidest.
For B2B customers, this isn’t the case in Europe, btw. At least not in Sweden.
It’s easy to understand. It’s all ticketmaster
Canada also doesn’t include VAT in their prices, which - as a tourist - was quite nice, because the total price in euro was roughly the displayed price in canadian dollar. (VAT roughly cancelled the gain in conversion)