So long as it’s clear that it an imitation… how is that harmful? There is no chance anyone is confused whether it’s meat or not, these products usually have a big sticker telling you it’s vegan as well. I’ve never seen a product that tried to hide that it’s not meat, they literally advertise with it.
What an absolute joke this decision is. The whole point is to provide an alternative to meat, this is so clearly lobbying to protect the holy meat industry.
The joke was imitation meat branding. Anyone could have anticipated the problems calling plant pulp meat instead of it’s own name like no one has a problem with Tofu and it is often used to replace meat. It was arrogance that ignored the foreseen consequences of imitation branding one of the globes biggest industries.
The justification seems to be ‘the meat industry will be right’ seemingly acknowledging wrongdoing.
So long as it’s clear that it an imitation… how is that harmful? There is no chance anyone is confused whether it’s meat or not, these products usually have a big sticker telling you it’s vegan as well. I’ve never seen a product that tried to hide that it’s not meat, they literally advertise with it.
What an absolute joke this decision is. The whole point is to provide an alternative to meat, this is so clearly lobbying to protect the holy meat industry.
The joke was imitation meat branding. Anyone could have anticipated the problems calling plant pulp meat instead of it’s own name like no one has a problem with Tofu and it is often used to replace meat. It was arrogance that ignored the foreseen consequences of imitation branding one of the globes biggest industries.
The justification seems to be ‘the meat industry will be right’ seemingly acknowledging wrongdoing.